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Experiment: The Earth Under the Microscope

One of the six experiments supported by the MSCL launched its exhibition this month in the Deutsches Museum in Munich. This project was selected from the MSCL Call for Participation in February 2022.

Location: Science Communication Lab, Auditorium in the first floor, Deutsches Museum


  • 09.01.2023 — 15.01.2023 Pop-Up exhibition
  • 16.01.2023 — 22.01.2023 Pop-Up exhibition
    Exchange with scientists on site
  • 23.01.2023 — 29.01.2023 Pop-Up exhibition
    Exchange with scientists on site
    Self-supervised exploration of satellite data through a “microscope”
  • 30.01.2023 — Feb/Mar 2023 Pop-Up exhibition
    Self-supervised exploration of satellite data through a “microscope”


Where do my cereals come from? What about Planetary Health? We are facing major challenges: a growing world population needs to be fed. In the process, planetary boundaries have long been exceeded, and the global ecosystem is under strain. Does modern, intensive agriculture really provide food for all? Our food system is in a deep crisis. Why is that, what does it matter to me, and what role does my own consumption play? Is there hope, and what can I do? A view from space gives answers.

In this exhibition, you are the center of attention. Surely you have a lot of questions. We provide you not only with facts and figures. Follow in the footsteps of researchers yourself and examine real satellite data and Planetary Health under the microscope. Get an overview and draw conclusions. Intuitive graphics help you to put everything into perspective. You are also invited to ask questions directly to a local expert! What about agriculture in your neighborhood? See the latest images from the European Earth observation satellite “Sentinel”!

At the end of the exhibition, the group asks you to answer a few questions as part of your experience. It is quick and fun!

Click here for more information.

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Call for Papers

In a time of multiple crises (e.g., Covid pandemic, climate crisis, geopolitical crises such as the war in Ukraine), scientists and engineers are expected to help in approaching wicked problems (Rittel & Webber, 1973) that, in fact, have no solutions. As science communication grapples with the increasing demands of complex issues in globally networked societies, authenticity, or the lack thereof, plays an ever more significant role.

For communicators, authenticity is vital. It makes it more likely for audiences to consider their insights. For science communicators, authenticity is negotiated on different levels (Hendriks et al., 2015). Their roles, for example, as scientists, journalists, or influencers, require staying true to the relevant norms and values of their social role and discipline, while other roles may introduce conflicting demands and values (Saffran et al., 2020). How is authenticity negotiated by different science communicators, and how does it affect their impact on policymakers and the broader public?

Scientific evidence and (allegedly) science-based arguments in mass media and social media have suffered from fake news and misinformation campaigns, while scientists add to the issue through scientific dissent or multiple replication crises across disciplines (Earp & Trafimow, 2015). How can science communication contribute to public science literacy and media literacy, helping individuals assess the authenticity of arguments, evidence, and data, and how can such assessments help people make better science-based decisions?

We want to explore the concept of authenticity in the broadest possible sense. Trust in organisations (Mayer et al., 1995) can be part of our exploration as much as authenticity judgments of scientists and scientific evidence (Anderson et al., 2012; Boyette & Ramsey, 2019). We welcome works on perceptions of trustworthiness and integrity in science communication. Contributions may discuss possible connections between related concepts to draw out differences and overlaps with authenticity.

The 2023 post-conference, Authentic Voices in Science Communication, is planned as a continuation of the Paris 2022 Preconference, The Science of Science Communication: Mapping the Field, and is co-organized by the environmental communication division. We welcome a broad spectrum of
theoretical, methodological, and empirical contributions from all sections of the ICA dealing with authenticity in science communication from a theoretical, conceptual, or empirical perspective.

Contributions can address at least one of the following aspects while referencing the overarching topic of the post-conference, authenticity, in its broadest sense:

  1. The concept of authenticity in science communication and its relationship to integrity and trustworthiness.
  2. Transcultural perspectives on authenticity in science communication.
  3. Science, risk, health, and environmental communication.
  4. Empirical research from various theoretical and methodical perspectives
    a. (new, emerging) communicators,
    b. messages,
    c. (digital, social) media formats,
    d. reception,
    e. and/or effects of science communication.
  5. Theoretical contributions to science communication research.
  6. Methodological contributions to science communication research.
  7. (Public) discourses about norms and ethics in science communication.
  8. Science communication as a profession: skills, education, careers.
  9. New and innovative approaches to science communication from traditional science communication institutions as well as arts, (political) activism, business, etc.

Organized by the Munich Science Communication Lab (LMU Munich) – Bernhard Goodwin & Sabine Reich / Contact: Bernhard Goodwin (

Submission Guidelines
We welcome regular and PhD-submissions. All conference submissions must include a separate cover page and extended abstract. The cover page should provide the submission’s title, author information, three to five keywords, and, if applicable, a note identifying the submission as a “Ph.D.
paper” (Ph.D.-student led paper). Works in progress are welcome. The conference organizers support open science practices and accept preregistrations and replications. Extended abstracts must be fully
blinded for reviewing and be limited to a maximum of 800 – 1000 words plus references, tables, and figures.

Please send your conference submissions (cover page and anonymous extended abstract) to

The deadline for submissions is January 23, 2023. Submissions will undergo blind peer review, and acceptance notifications will be sent out on February 11, 2023.

Date & Conference Format
Authors of accepted extended abstracts will be able to present their papers live in Toronto on May 30, 2023.

Keynote Speaker is John C. Besley (Michigan State University)

The organizers plan this as a one-day in-person conference, opening with a keynote panel. Accepted submissions will be presented in two or three consecutive panels followed by a networking and reflection session to close out the post-conference.

Conference venue
McLuhan Centre for Culture and Technology (University of Toronto)
39A Queens Park Crescent East, Toronto, Ontario

Full Document:

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MSCL Colloquium – Clara Kühner, M. Sc.

We would like to invite you to our next virtual MSCL Colloquium on October 18th at 13:00.

Ms. Kühner will tackle the question Why don’t we act in times of planetary crisis? Explaining cognitive action barriers from a climate psychology perspective. Climate scientists agree that the climate crisis poses an existential threat to humanity. Although this knowledge has now reached large parts of society, the collective climate protection measures taken are far from sufficient. What is holding back policy makers, society, and individuals from taking action? The talk will introduce various cognitive action barriers, such as the principle of cognitive dissonance, the bystander effect or the single action bias

Ms. Kühner is the MSCL’s Evaluation Coordinator. She studied psychology at the LMU and the University of Bamberg, focusing on work and organizational psychology and social psychology. She recently submitted her doctoral thesis on the connections between work and employee well-being to the University of Leipzig and is expected to receive her PhD at the end of 2022. Her work combines various statistical methods such as diary studies and meta-analyses. Parallel to her dissertation, Clara worked in a consulting company until 2022, gave lectures on work and organizational psychology at the FOM University of Applied Sciences, and has been invited by various institutions (e.g., The Akademie für Politische Bildung) to give talks and workshops on climate psychology.

This is an online event carried out in English. However, questions in German are also welcomed. We look forward to your participation in our lively after-talk discussion! If you haven’t yet, please register here in advance.

If you missed the event, you can still watch Ms. Kühner’s presentation here:

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Bernhard Goodwin is Managing Director of the Institute for Communication Science and Media Research at Ludwig Maximilian University in Munich. He studied communication science, psychology, computer science and law, and did his doctorate under Michael Suda and Bertram Scheufele on the transfer of knowledge to society using the example of forestry science.

„Ein sehr drängendes Thema“

At the newly founded Munich Science Communication Lab, scientists and practitioners want to investigate science communication in the field of “Planetary Health”. Communication scientist Bernhard Goodwin explains why he thinks this is relevant and worthwhile. 

This article was published in See the full article in German HERE.